Roots Chiropractic and Wellness Privacy Policy

Last Updated: 01/01/2026

At Roots Chiropractic and Wellness (“we,” “us,” or “our”), we are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, communicate with us, or use our services, including SMS messaging, email communications, appointment scheduling, and website analytics.

By using our website or opting into our communications, you agree to this Privacy Policy and our Terms of Use.

1. Information We Collect

Information You Provide

We may collect personal information that you voluntarily provide, including but not limited to:

Name

Phone number

Email address

Mailing address

Appointment and service details

Information submitted through forms, scheduling tools, or direct contact

Communications & Consent Data

If you opt in to receive SMS or email communications, we collect and maintain:

Communication preferences

Records of consent

Opt-in and opt-out activity

Automatically Collected Information

When you interact with our website, we may automatically collect information using cookies and similar technologies, such as:

IP address

Device and browser information

Pages visited and interactions

Session duration and referral data

2. How We Use Your Information

We use the information we collect to:

Provide requested services and customer support

Schedule appointments and send confirmations or reminders

Send SMS and email communications only when you have explicitly opted in

Improve website performance and user experience

Maintain compliance records for consent and opt-out requirements

Protect against fraud, misuse, and security risks

3. SMS and Email Communications (A2P Compliance)

SMS and email messages are sent only to individuals who have explicitly opted in.

We do not sell, share, or disclose mobile phone numbers, SMS opt-in data, or consent records for marketing or promotional purposes.

Message frequency may vary.

Message and data rates may apply depending on your carrier.

SMS Opt-Out

You may opt out of SMS messages at any time by replying STOP to any message. After opting out, you will receive a confirmation and will no longer receive SMS messages unless you opt back in.

Email Opt-Out

You may unsubscribe from marketing emails at any time using the unsubscribe link included in the email.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Enable essential website functionality

Analyze website usage and performance

Improve content and user experience

You can manage cookies through your browser settings. Disabling cookies may affect certain site features.

5. Analytics, Advertising & Third-Party Tools

We may use third-party tools to support analytics and site optimization, including:

Google Analytics – to analyze website traffic and usage patterns

Google Tag Manager – to manage site tags and scripts

Microsoft Clarity – to understand user interactions via behavioral analytics

These tools may collect usage data through cookies and similar technologies. Data is used in aggregate form and does not include SMS consent or mobile opt-in information.

You can manage ad personalization and analytics preferences through the respective provider settings.

6. How We Share Your Information

We do not sell your personal information.

We may share information only in the following limited circumstances:

Service Providers

With trusted vendors that assist us in operating our website and services (e.g., SMS delivery, email services, scheduling tools, analytics providers). These providers may use information only to perform services on our behalf.

Legal & Safety

When required by law or to protect the rights, safety, and security of Roots Chiropractic and Wellness, our users, or others.

Business Transfers

If Roots Chiropractic and Wellness is involved in a merger, acquisition, or asset sale, information may be transferred as part of that transaction. Any successor will be required to honor this Privacy Policy.

Mobile information, SMS opt-in data, and consent records are never shared with third parties for marketing or promotional purposes.

7. SMS and Mobile Messaging Privacy

We respect your privacy and are committed to protecting your mobile information.

Mobile phone numbers, SMS opt-in data, and text message consent records are not sold, rented, or shared with third parties or affiliates for marketing or promotional purposes.

Text message consent is used solely for the purpose of delivering communications from us, doing business as Roots Chiropractic and Wellness, including appointment reminders, service notifications, and messages you have explicitly agreed to receive.

We may share limited information with trusted service providers solely to support message delivery (such as SMS platform providers), and only as necessary to operate our messaging services. All such providers are contractually prohibited from using mobile information for their own marketing or promotional purposes.

All other use cases exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

8. Your Privacy Choices

SMS: Reply STOP to opt out

Email: Use the unsubscribe link

Cookies: Adjust browser settings

Access & Deletion: You may request access to, correction of, or deletion of your information, subject to applicable law

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no system is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our services are not intended for children under the age of 13, and we do not knowingly collect personal information from children.

11. Updates to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Last Updated” date.

12. Contact Us

If you have questions about this Privacy Policy or how your information is handled, contact us at:

Roots Chiropractic and Wellness
Address: 3255 N Major Dr, Suite F
Phone: (409) 333-1039
Email: [email protected]